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#Goop Every MoviesSavvy story tagged Goop — news, reviews & exclusives
About #Goop
Goop is a wellness and lifestyle company founded by actress Gwyneth Paltrow in September 2008, initially as a weekly e-mail newsletter. Headquartered in Santa Monica, California, it has expanded into e-commerce, offering its own lines of beauty, fashion, and wellness products, alongside a podcast, a Netflix docuseries, and a food delivery service. The company is known for its curated content and products, though it has faced criticism for promoting unproven health claims.
