Full lockup — light background
Default. Use on white or light surfaces.
For media & partners
Press & Brand Kit
Logo files, brand colors, typography and a few rules. Use these to credit MoviesSavvy in your reporting, embed our mark in coverage, or partner with us on advertising and licensing. For anything not covered here, write to [email protected].
Logo
Download the mark
Each variant is provided as SVG (lossless, scales to any size). The wordmark uses the Outfit typeface — install it free under the SIL Open Font License or convert text to outlines in your design tool for guaranteed rendering.
Full lockup — dark background
Use on dark surfaces (footer, ads, video end-cards).
Mark only
Square mark for avatars, app icons, social profiles.
Wordmark only
When the mark is already in context (e.g., next to a header).
Single-color black
For print, fax, embargoed PDFs and one-color reproduction.
Single-color white
Reverse-out for use on photography or solid dark backgrounds.
Need a raster (PNG, JPG)?
Open any SVG above and export from your design tool, or email
[email protected]
and we'll send a press-resolution PNG kit (transparent + white-bg variants at 256 / 512 / 1024 / 2048 px).
Colors
Brand palette
Use the brand red sparingly — for the mark, accents, links and primary calls to action. Charcoal carries body copy; white is the default surface.
Brand Red
#E11D48
Primary — mark, accent letter, links
Brand Dark
#BE123C
Hover and active states
Ink Charcoal
#0F172A
Primary text, wordmark "Movies"
Pure White
#FFFFFF
Surfaces, reversed mark glyphs
Soft Surface
#F7F7F8
Cards, hover backdrops
Brand Soft
#FFE4E6
Badges, subtle highlights
Typography
How we set type
Two free, open-source typefaces. Use Outfit for display and headlines, Manrope for body. Both are available on Google Fonts.
Display
Get Outfit →
Outfit Black
Headlines, the wordmark, and editorial display moments. We use 700 (Bold) and 800–900 (ExtraBold / Black) almost exclusively.
Body
Get Manrope →
Manrope is our paragraph face. It pairs with Outfit by sharing a similar geometric chassis but reads quietly at small sizes — perfect for long-form journalism, captions, and the navigation chrome.
Use 400 / 500 for body, 600 / 700 for emphasis and metadata.
Guidelines
Rules of use
- Don't recolor the mark. The rounded-square is always brand red
#E11D48with a white "MS". - Keep clear space. Maintain at least the height of the "M" letter on every side of the lockup.
- Don't stretch, skew or rotate. Resize proportionally only.
- Don't add shadows, gradients, glows or outlines. The mark is flat by design.
- Don't pair with another logo without permission for co-branding — write to us first.
- Minimum size: the mark is legible down to 16 px on screen and 10 mm in print.
- Editorial use is welcome: reporters, podcasts, books and academic work may reproduce the mark for coverage of MoviesSavvy without prior permission, provided it is not altered.
Reuse, syndication & licensing
For commercial use, embedding in product UI, TV graphics, paid advertising or large-scale republication, please contact [email protected] with a brief description of intended use. Editorial fair-use credit lines we like:
- "Source: MoviesSavvy"
- "Reporting via MoviesSavvy"
- "Originally published by MoviesSavvy"
Other useful links
- About MoviesSavvy — newsroom, mission and standards
- Contact desks — editorial, press, advertising, privacy
- RSS feed — subscribe in your reader