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#ARIH Every MoviesSavvy story tagged ARIH — news, reviews & exclusives
About #ARIH
ARIH is a food and beverage brand launched in 2026 as a collaboration between Korean food companies Paldo and HY (formerly Korea Yakult), and the K-pop group BTS. It offers a line of "Modern Noodles," "Postbiotic Energy Drinks," and "Dual Biotic Sodas" that blend Korean culinary traditions with Western flavors, focusing on modern wellness. The brand name combines the Korean word "ARI" (fine, beautiful) with "H" for harmony, happiness, and health.
